Pirelli HangarBicocca has collaborated with Pirelli to create the trophy for the F1 Italian Grand Prix Monza 2024, by entrusting its concept and implementation to the artist Andrea Sala.

Andrea Sala designed VROOOM, a sculptural object which represents, through abstract forms, the long history of the Pirelli tyre and the idea of velocity and acceleration. The trophy is the result of extensive research by the artist at the archives of the Fondazione Pirelli, which houses over 150 years of company history, and at the company’s R & D centres where he met with engineers, physicists, chemists and other technicians.

The result is a trophy with abstract forms that represent the car at the starting grid, the instant when everything launches, that particular and definite limit between the before and after: the moment of the decisive push which the futurists artists managed to highlight, through works able to convey dynamism.

Andrea Sala therefore takes inspiration from the history of the automobile, through his privileged entry into the world of Pirelli R & D and production, and from the history of art using a lexicon of varied forms, in some ways reminiscent of futurism. The trophy becomes a sculptural structure and the driver on the podium is imagined by the artist a compositional element that is one with the trophy.

The trophy for the 2024 Pirelli Formula 1 Italian Gran Prix, composed of a jutting element in Valchromat and a base in chromed aluminium, utilized a production process uniting high technology, such as machine processing and digital control of the cutting as well as 3D production, and highly skilled chroming and polishing processes, making it unique.

Image: Agostino Osio